The Global Anti-Wrinkle Products Market is presently worth USD 9.1 billion and is poised to amplify at a CAGR of 5.8% over 2022-2030, thereby amassing a valuation of USD 12.8 billion by end of the assessment timeline.
Due to a growth in the number of women using anti-wrinkle creams to lessen indications of age and the availability of a variety of branded creams with an anti-aging effect, the creams sector is anticipated to hold a significant share of the market throughout the forecast period. The market has been divided into male and female target groups in terms of target demographics. In 2018, the female market segment held the biggest market share, and it is projected that this pattern will hold throughout the forecast period. The global anti-aging anti-wrinkle market has been divided into retinoids, hyaluronic acids, alpha hydroxy acids, and others based on ingredient. The market has been segmented into body treatment and facial treatment in terms of treatments.
Global Anti-Wrinkle Products Market- Overview
Aging is a physiological change. Women remain the main demographic for anti-wrinkle products and accounts for nearly 80% of all sales.
Also, skin aging is generally characterised by the progressive deterioration of the functional properties of the skin because of the changes in the functioning of certain organs of the body and overall fitness levels, among others.
Additionally, the visibility of anti-wrinkle products on retail shelves have also played an extremely important role in consumer buying behaviour. The anti-wrinkle products that claim to contain natural ingredients are likely to influence a large consumer group across the globe.
Key Market Trends
Every market has its growth determinant and challenges. One of the major factor that has fuelled the market growth over the forecast period is the rising awareness among consumers related to age-related skin problems.
Additionally, the rapid advancements in personal care products have boosted the availability of beauty products, especially anti-aging and anti-wrinkle products over the forecast period.
Various research studies have also witnessed a clinical movement that has boosted the offerings of anti-aging products. This has in turn, fuelled the market growth over the forecast period.
Also, the promotional strategies of various manufacturers have significantly impacted the per capita expenditure and per capita consumption of skin care products across the globe. It has been observed in the past that most of the leading brands of anti-wrinkle products have started promoting their products as high quality, organic, natural, safe and highly effective.
Additionally, the degree and extent of promotion is likely to increase in the near future, and, in turn it has driven the global anti-wrinkle products market over the forecast period.
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Segmental Analysis of the Market
Based on Product Type
- creams & moisturisers
- cleansers
- other products
The cream and moisturisers segment has dominated the market growth over the forecast period. This is because of the rising use of creams among women.
Based on Nature
- natural/herbal
- synthetic
- organic
The Natural/herbal segment has dominated the market growth over the forecast period.
Based on sales channel
- pharmacies
- specialty outlets
- supermarkets/hypermarkets
- convenience stores
- beauty stores
- e-retailers
- others
the speciality outlets segment has dominated the market growth over the forecast period.
Based on End User
- men
- women
The women segment has dominated the market growth over the forecast period. This is because of the rising use of the anti-ageing products by the women.
Asia Pacific is anticipated to amplify at a considerable CAGR
The Global Anti-Wrinkle Products Market is segmented into 4 main regions namely, North America, Europe, Asia Pacific, and Middle east and Africa. Among these, Asia Pacific has dominated the market growth over the forecast period. This is because the region is one of the largest markets for personal care products. This is also because the Japanese consumers have been traditionally using skincare products since several years.
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Competitive Landscape
Some of the prominent companies operating in the market are Unilever; Revlon, Inc.; Procter & Gamble Co.; Oriflame Cosmetics AG; Nature Republic; Natura & Co.; Mary Kay Inc.; Lotus Herbals Limited; L’Oréal S.A.; Kao Corporation; Coty, Inc.; Colgate Palmolive Company; Clarins Group; Biomod Concepts, Inc.; Beiersdorf AG; Henkel AG; Avon Products Inc.; ARK Skincare; Alma Secret Company and Allergan PLC.
Major questions answered in this report
- What is the growth rate of the Global Anti-Wrinkle Products Market?
- What are the primary growth determinants of the market?
- Which are the major regions constituting the geographical landscape of the market?
- Which are the prominent companies operating in the market?
Key takeaways from the report
- The Global Anti-Wrinkle Products Market is projected to expand at a CAGR of 5.4% over the forecast period.
- The rising awareness among consumers related to age-related skin problems is aiding market progression.
- The cream and moisturisers segment is poised to expand significantly over the forecast period.
- Asia Pacific has dominated the regional market sphere over the forecast period.
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