The Global Luxury Underwear is expected to grow at a considerable rate by 2030, with a growing CAGR (Compound annual growth rate) of over 2022-2030.
Some of the most well-known, pricey luxury brands have successfully dabbled in this particular market and altered how consumers view undergarments as a component of dressing style. Unprecedented success for luxury lingerie manufacturers has been made possible by the quick rise in middle-class wages in developed and emerging nations alike. Globally speaking, this demographic's shopping habits have changed from buying basics to buying lingerie from luxury brands.
Underwear, often known as innerwear, is a term used to describe any item of clothing worn directly against the skin inside another piece of clothing. There are two categories of underwear. The other ones are used to cover the waist and legs, while the first one is worn to cover the torso. Both men and women frequently wear underwear. Men typically wear boxers shorts, banyan shorts, or classic shorts, while women typically wear bras and panties. Due to its comfort and the fabric or textile used, there are several brands of opulent underwear that are more popular.
Luxury underwear is frequently crafted from premium materials like silk or lace. Additionally, it might be embellished with pricey accents like Swarovski crystals. Typically, women wear luxury underwear for special occasions or to boost their self-esteem and sex appeal.
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Global Luxury Underwear Market- Segmental assessment
- Men’s underwear
- Women’s underwear
- Convenience stores
- Independent retailers
- Online sales
Supermarkets/Hypermarkets, Convenience Stores, Independent Retailers, Online Sales, and Others are the different market segments based on application. Rising consumer demand for the essential innerwear will fuel business expansion.
Top players profiled-
Bordelle, Aubade, La Senza, Fleur of England, Agent Provocateur, Pleasurements, Lise Charmel, Myla, Victoria's Secret, Carine Gilson, Kisskill, and others.
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